David Robertson – Local Search, SEO & Event Expert
I can do all kinds of marketing work for you, but really specialise in local search marketing – getting you found on Google Maps, web pages and blog posts so they take action.
Why spend all that money on marketing if you’re never found for important keywords people are actually using to find your service?
I also love creating and managing events and am definitely in my flow with crowds of people.
How I work
Other work includes branding, graphics, email campaigns and social media, but getting people to find you, whether near your location or overseas, is incredibly important. They may never get to your website!
Most businesses set this up incorrectly and I can usually spot something important within seconds. Ask me to take a look at yours and I’ll give you some pointers.
I’ll tell you about the work that needs to be done ideally on a weekly basis to radically increase your presence, and if you can’t manage it yourself, maybe we can work together. I promise you’ll never get a heavy sales pitch from me.
I’m also good at copywriting and search engine optimisation (seo). This is because I’m competitive and love to see my clients high in the rankings. I combine the very latest AI technical tools to research the pages already winning (and why) and add a human element that Google is looking for in its algorithm.
I use many other digital and AI tools to score and measure the effectiveness of pages, for seo, but without forgetting that it has to be a great read first and foremost.
Have been building websites ever since the early days of the internet when we all put spinning globes and web counters on our home pages – just because we could!
My first website was selling Spanish terracotta cookware that I bought in from Spain (surprisingly) by the truck load and wholesaled to over 150 retailers across the Northern England, North Wales and Southern Scotland. A really great business that I sold 5 years later.
I occasionally work with a few trusted associates, but most of the work is created and delivered by me personally.
- Google Analytics & Ads qualified
- SFEDI Business Consultant Accredited – Small Firms Enterprise Development Initiative.
- First Aid at Work FAIB (3 days), Outdoor First Aid (2 days)
- Fire Marshal & EVAC Chair
- Conflict Management
- Electrical Engineer & Digital Techniques (ONC)
Events public liability insurance cover for £5M.
Blue Sky SEO Marketing & Events Agency, Owner – Breakfast Bites – Marketing Manager – 2023 to current
Business networking club with 14 annual members and occasional attendees. Other events I host include the Yorkshire Health and Wellbeing Festival and 1940s dances. This is on a self-employed basis while carrying out small marketing projects.
Keighley Town Council, Events & Communications Officer – indoor & outdoor events, press releases, social media and website improvements. I wrote and evaluated risk assessments, method statements, public liability insurance certificates, PAT testing certificates, Temporary Event Notices, road & car park closure applications for outdoor events, obtained market licences as well as hosted events in shopping centres.
Beyond Procurement – Marketing Manager -2022 to 2023
Cost reduction and low carbon consultancy guiding the company through a complete rebrand and CRM migration from Salesforce to Zoho. Developed the low carbon offering taking responsibility for all marketing activities including web development, social media, paid ads, email campaigns and liaising with external partners and customers such as Business Improvement Districts and local authorities.
Laitheside AirBnB, Owner – a kingsize ensuite room to rent for a short break or walking holiday.
Bronte Adventures, Owner – promotes Haworth, Yorkshire and provides my moorland guided tours – it’s a passion-thing!
Beyond Procurement, Marketing Manager – for cost reduction services, working with an agency to develop a new brand and website. Created copy & other content, local seo, lead generation with email, video and social campaigns.
Trycare, Digital Marketing Manager – for a dental & chiropody wholesale supplier of over 28k products with 2.5k customers and 80 staff. Helped grow the company sales by £4m to over £14m within 4.5 years and increased online sales from £900k to over £3.7m.
Upbeat Care – launched a B2C ecommerce website and grew online sales to £150k and Amazon sales to £100k within 2 years.
Bradford Live, Volunteer – part of the small team that raised £25m to redevelop the old Odeon building in Bradford city centre, creating a 4,000 capacity music venue, opening late 2022!
Glyde House Business Centre – managed all aspects with offices to rent, virtual offices, public bar and events venue.
Marketing Agency – delivered projects with a core team of 3 over 50 client branding, WordPress websites and marketing campaigns.
University of Bradford, Business Mentor – to high growth, digital start-ups and women.
Bradford Council, Consultant – wrote the bid and won a 3 year business support tender, beating much larger competition.
Event Management – created various business networking groups, motivational events and intensive masterclass programmes.
Chamber of Commerce, Business Advisor – project managed and delivered numerous business support programmes.