About Me
David Robertson – Marketing Mentor and Local SEO Specialist
Adventurous, Competitive, and Results-Driven!
I’m David Robertson, a marketing professional with a passion for search engine optimisation (SEO) and local search marketing.
My specialty lies in getting businesses found online, whether it’s through Google Maps, blog posts, or optimised web pages that drive action. Why invest in marketing if your audience can’t find you when it matters most?
With a unique blend of creativity and data-driven precision, I use cutting-edge AI tools and analytics to enhance rankings, but never at the expense of creating content that resonates with human readers.
My approach ensures you stay ahead in an ever-competitive digital landscape.
What Sets Me Apart?
• Holistic Expertise: Beyond SEO, I offer a marketing mentoring programme tailored to boost your decision-making process and confidence.
• Actionable Insights: I can spot inefficiencies in your setup within moments and provide practical advice to radically enhance your online presence.
• Collaborative Approach: No heavy sales pitch, just honest recommendations for weekly actions. If you prefer, I can execute the work for you.
• Event & Crowd Enthusiast: I thrive in the buzz of event management, creating memorable experiences, and bringing communities together.
Track Record of Success
• Grew Trycare’s sales from £9M to over £14M in 4.5 years, increasing online sales from £900k to £3.7M.
• Launched Upbeat Care’s B2C eCommerce platform, generating £150k in online sales and £100k on Amazon within two years.
• Successfully managed marketing and rebranding for Beyond Procurement, including a CRM migration and low-carbon initiatives.
• Volunteered for Bradford Live, helping secure £25M for the redevelopment of a landmark venue.
Let’s Talk
Whether you need an SEO audit, a full-scale digital marketing strategy, or someone to manage your next big event, I’m here to help. No fluff, just results – and a genuine enthusiasm for seeing your business succeed.
Reach out for a friendly chat, and let’s explore how I can help elevate your marketing and visibility!
My Story
I grew up in what felt like a quaint village in Laindon, Essex, where life was simpler, yet brimming with adventure. My parents were unable to read or write and days were spent exploring the outdoors – my brother and I would catch adders, lizards, and mice, while my friends and I made our first entrepreneurial moves selling logs from fallen trees.
Even as a kid, I was driven to find opportunities and put in the work to seize them, whether it was through our log-selling ventures or my early-morning paper round.
Sports played a huge role in shaping who I am. I was part of every school team, but the real lessons went far beyond the pitch. Playing as a rugby scrum-half and football midfielder, I was always at the heart of the action, learning the value of teamwork and how to make strategic decisions under pressure – skills that still guide me in my professional life today.
At 17, I joined the Royal Air Force, where I trained as an electrical / digital engineer and worked on Tornado jets and Harriers, including preparing aircraft sent to the Falklands to liberate its people. While I was proud to serve, the prospect of climbing the ranks or becoming an officer didn’t align with my values. I chose a different path, moving to Bronte Country with my wife and embracing any job I could to make ends meet, before building the fulfilling career I have today.
Haworth became home for many happy years before I settled in the picturesque village of Stanbury, where I raised my three boys. Keeping us together as a family through the challenges of single parenthood is my proudest achievement. Now they are carving out their own journeys, it’s time for me to embark on new adventures of my own.
From Theatre Lights to SEO Insights
My work journey has been as varied as it has been rewarding. Along the way, I’ve:
- Worked behind the scenes on a West End show for six months.
- Run a touring theatre company, with BT as sponsors.
- Built a business centre that not only provided office space and my marketing agency, but also became a vibrant events venue (complete with a coffee roaster I imported and installed!).
These experiences taught me resilience, creativity, and a knack for bringing big ideas to life. Today, as a self-employed marketer specialising in SEO and Google Business Profile optimisation, I channel that same energy and drive into helping businesses get found, grow, and thrive.
I thrive on the challenge of winning work, exceeding expectations, and delivering results that make a real difference. It’s this commitment to my craft that earned me a spot on the shortlist for a 2024 startup award – a recognition that underscores my passion for what I do.
Looking Ahead
The future feels brighter than ever. With the skills to optimise and develop my own websites, I can generate leads and income while building meaningful relationships along the way. My campervan project is nearly complete, and I’m itching to hit the road – down-sizing my home to embrace the freedom of travel, armed with just my laptop, mobile phone, and a determination to live and work on my own terms.
Whether it’s exploring new corners of the world, running, or playing squash, I’m ready to embrace the next chapter of my life. And wherever I am, I’ll always stay connected to my clients, delivering the same high level of commitment and excellence that drives everything I do.
How I work
Other work includes branding, graphics, email campaigns and social media, but getting people to find you, whether near your location or overseas, is incredibly important. They may never get to your website!
Most businesses set this up incorrectly and I can usually spot something important within seconds. Ask me to take a look at yours and I’ll give you some pointers.
I’ll tell you about the work that needs to be done ideally on a weekly basis to radically increase your presence, and if you can’t manage it yourself, maybe we can work together. I promise you’ll never get a heavy sales pitch from me.
AI Tools
As I’m competitive and love to see my clients high in the rankings, I combine the latest AI tools to research the pages already winning (and why) and add a human element that Google is looking for in its algorithm.
I use many other digital and AI tools to score and measure the effectiveness of pages, for seo, but without forgetting that it has to be a great read first and foremost.
Websites
Have been building websites ever since the early days of the internet when we all put spinning globes and web counters on our home pages – just because we could!
My first website was selling Spanish terracotta cookware that I bought in from Spain (surprisingly) by the truck load and wholesaled to over 150 retailers across the Northern England, North Wales and Southern Scotland. A really great business that I sold 5 years later.
I occasionally work with a few trusted associates, but most of the work is created and delivered by me personally.
Professional Courses
- Google Analytics & Ads qualified
- SFEDI Business Consultant Accredited – Small Firms Enterprise Development Initiative.
- First Aid at Work FAIB (3 days), Outdoor First Aid (2 days)
- Fire Marshal & EVAC Chair
- Conflict Management
- Electrical Engineer & Digital Techniques (ONC)
Events public liability insurance cover for £1M.
Professional Work
Blue Sky SEO Marketing & Events Agency, Owner – Marketing Manager – 2023 to current
I run a business networking group and other events I’ve organised in the past are include the Yorkshire Health and Wellbeing Festival and 1940s dances. This is on a self-employed basis while carrying out small marketing projects.
Keighley Town Council, Events & Communications Officer – indoor & outdoor events, press releases, social media and website improvements. I wrote and evaluated risk assessments, method statements, public liability insurance certificates, PAT testing certificates, Temporary Event Notices, road & car park closure applications for outdoor events, obtained market licences as well as hosted events in shopping centres.
Beyond Procurement – Marketing Manager -2022 to 2023
Cost reduction and low carbon consultancy guiding the company through a complete rebrand and CRM migration from Salesforce to Zoho. Developed the low carbon offering taking responsibility for all marketing activities including web development, social media, paid ads, email campaigns and liaising with external partners and customers such as Business Improvement Districts and local authorities.
Bronte Adventures, Owner – promotes Haworth, Yorkshire and provides my moorland guided tours – it’s a passion-thing!
Beyond Procurement, Marketing Manager – for cost reduction services, working with an agency to develop a new brand and website. Created copy & other content, local seo, lead generation with email, video and social campaigns.
Trycare, Digital Marketing Manager – for a dental & chiropody wholesale supplier of over 28k products with 2.5k customers and 80 staff. Helped grow the company sales by £4m to over £14m within 4.5 years and increased online sales from £900k to over £3.7m.
UpbeatCare – launched a B2C ecommerce website and grew online sales to £150k and Amazon sales to £100k within 2 years.
Bradford Live, Volunteer – part of the small team that raised £25m to redevelop the old Odeon building in Bradford city centre, creating a 4,000 capacity music venue, opening late 2022!
Glyde House Business Centre – managed all aspects with offices to rent, virtual offices, public bar and events venue.
Marketing Agency – delivered projects with a core team of 3 over 50 client branding, WordPress websites and marketing campaigns.
University of Bradford, Business Mentor – to high growth, digital start-ups and women.
Bradford Council, Consultant – wrote the bid and won a 3 year business support tender, beating much larger competition.
Event Management – created various business networking groups, motivational events and intensive masterclass programmes.
Chamber of Commerce, Business Advisor – project managed and delivered numerous business support programmes.