SEO – Get Your Pages Found
SEO – Search Engine Optimisation
It’s great having a sharp-looking website that impresses your family and friends, but unless you have plans to drive traffic to it, it’s likely to sit in cyber-space with no visitors and be ineffective.
When customers search for your services in Google, you want to be found on page 1 of the Search Engine Results Page (SERPS).
We all know that he higher you are on this page, the more likely it is that people will click through to your website.
I personal use Contentpace to research and score my work against the current top ranking web pages, then I make it better!
What Does Google Want?
Google wants to provide high quality answers to people’s questions. It therefore looks for all kinds of ‘signals’ about a page and company, so it can be confident that it’s found the best match.
Knowing how long people spend on certain pages, how qualified the author is and how many authoritative websites link to the pages are just a few of the many metrics they take into consideration.
What Is SEO?
Search engine optimisation is the process of making your web pages easy for Google to understand, what they’re about and assure them that it is likely to have the answer to the searcher’s query.
The more credible, helpful, authoritative, trusting and interesting the page is, the more likely it is that Google will display the page within its results.
SEO is an on-going task, constantly researching, adjusting and creating new content in the hope it will rank higher than your competition. Google makes changes to its algorithms most days but rarely gives too much information about these updates.
What Do SEO Specialists Do?
Most of SEO work is hidden, built into the page code and includes research into important keywords that potential customers actually type into Google. Technical adjustments needs to made to pages which again, is not seen by anyone else, apart from Google.
Staying ahead of the changes and being prepared to experiment is all part of the job of a SEO specialist.
Why Bother With Local On-page SEO?
Local search engine optimisation is the process of giving your web pages very specific content of the neighbourhoods, villages or towns you want to be shown for. It can bring very fast, effective results if done well.